Episode 108: Communicating about Nature with Lucy McRobert

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Communication is by far the most important, yet most difficult, factor in any undertaking. Whether managing a business project with many stakeholders or leading a team to accomplish a goal, excellent communication is the key to success. It is no different in the world of conservation and nature-related endeavours. Anyone who has tried to communicate the benefits of hunting for conservation to uninformed people, with a distaste for killing animals, knows what I’m talking about! The complex and highly emotional world of social media doesn’t make communication any easier. But one thing is certain, if we want to find solutions to the problems faced by the natural world we need to communicate with each other to understand our visions, needs and concerns.

It is therefore my pleasure to bring you my conversation with a communications professional and wildlife storyteller Lucy McRobert. Lucy has worked on many campaigns for various environmental organizations and has a deep understanding of issues we might come across while discussing wildlife projects or the natural environment. Along with those topics, in our chat, she also shares with us some secrets of how social media works, including how to use it most effectively for communication while maintaining our own mental health and not playing into the hands of Internet trolls. You will also learn that you might be rejected for a job you wanted because of who followed you on social media! Yes, I know, it’s crazy!

I am sure that you will learn a lot from this episode and that you will improve the quality of your communication as well as gain new social media skills.

Episode 107: Remarkable Creatures with Aga Grandowicz

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In many conversations on my podcast, we have observed that long-term success in nature conservation will be impossible without engaging and educating future generations.

Today kids, like their parents, are more and more disconnected from the natural world. Even the children’s dictionary has replaced words about nature with newer words. And so acorn has been replaced with analogue, buttercup with broadband, clover with chatroom, and so on.

That’s why, if you are a conservation-minded parent who cares about the future of the natural environment and preserving it for your children, you need to take their education about the natural world into your own hands. As you should with any other topic.

To help you with this, I would like to wholeheartedly recommend a wonderful book for children, ages 10 to 15, titled “Remarkable Creatures: A Guide to Some of Ireland’s Disappearing Animals” written by Aga Grandowicz. Aga is a wildlife artist, illustrator, graphic designer and author.

On this podcast, I had a wonderful conversation with Aga about her book, her motivation to write it and her life close to nature. After listening to the podcast, visit Aga’s online store and buy the book. You might also be tempted to buy some of her artwork!


Ireland is home to thousands of amazing animals, but things are changing in our environment, and some of our remarkable creatures are struggling to survive. This book will take you on a journey of discovery, sharing fascinating facts about our most endangered species, activities to help you understand more about their habitats and tips on how you can help protect them. The future of our animals depends on our actions today – so let’s play our part and do the best we can.

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